by FeFeRowe
1. January 2010 16:42
Lack of effective marketing strategy. Hard work and the power of technology are proven methods of selling property. Home sellers should always use an approach to effectively utilize the marketability of their home. What local publications work and what ones are a waste of money? Marketing a home is crucial, however knowing the proper way is even more important!
Lack of communication. Teamwork between the agent and seller is key and cannot be overstated. Home sellers should make sure they are a team of one, and their agent takes time to communicate OFTEN and effectively. Homeowners should be in the know, what type of buyers are viewing the property, what are the buyers comments about the home during open houses and showings. Why are buyers walking away instead of making an offer? Communication is free, yet the lack of it is very costly!
Condition of the home. Has the property been made into someone else’s dream? Allowances typically do NOT work, there is a better way. The agent should be able to tell the seller some cost effective solutions to these kinds of problems.
The home is incorrectly priced. It is VERY important that a Comparative Market Analysis (CMA) is done in order to price the home correctly. A homes value changes with market waves. Is it a sellers market or buyers market? What are homes similar to the property in question going for? These questions and more will be answered with a CMA.