It’s a new year with a fresh start. We have great interest rates which is a great beginning to the comeback market. People are starting to see that “credit” matters once again and hard work truly does payoff. Look across the country and no matter where you’re at, your market is, if nothing else “Different” than it was 1 or 2 years ago. The real estate bubble has officially BURST! Now the question is what are we going to do about it? I have watched how many of my colleagues have begun to slowly take a step out of real estate and focus their professional life else where. Sellers have stayed homeowners of their current place and some buyers still have dreams of owning. Many people are wallowing, but I say “STOP IT”! The market is not over its different, things aren’t easy but they are certainly doable and Sellers, if you have been on the market for a very long time, ask your agent why, however be prepared for the answer. If you’re selling you have got to have your game face on, as well as a game plan! If you are going to compete have you been conditioning your home?
Its time to be dynamic, and stand out for all the right reasons, its The Way to sell your home. Here is a concept that is simply stated as the 4 P’s:
Price
Position
Perfectly Pretty
First you MUST have your home priced right, the buyer ALWAYS determines the price (they have the money) but you must be in the ballpark. In a buyers market, pricing needs to be perfect! Second you need to position yourself with the best marketing you can without paying extra! This means you need to shop around for an agent who can get it done w/ the best marketing plan “Customized” to fit your own needs! Marketing it properly will place your home in the best position. Finally, Perfectly Pretty, your home needs to be clean, free of clutter, it needs fresh paint nice floors, curb appeal and should smell lovely! This doesn’t need to be costly; it just takes some hard work!
If it’s been a dream for you to have your own home, let’s take it to the next level; live your dreams! The real estate agent will educate you on how to be looking for the right place. Now is the time to buy, interests rates are down, homes are of an abundance and the market is yours! The right agent will be knowledgeable and can point you in the right direction for getting the right loan to schedule inspections and closing the deal. Let someone help you turn your dream into a reality, the time is NOW!
If you’re in the real estate business, don’t give up, persevere! If you can’t do that you have NO business helping people. Its time for you to educate yourself in all areas of business, from financing, appraisal, pricing and definitely negotiation! Tell your sellers what they need to do to sell their house, be honest and be frank (w/ sincerity). If you are a buyers agent, guide them, direct them, and help close a deal!
Hopefully no matter where you are in the market, you can see the opportunities ahead. Always remember it’s different not impossible. Think outside the box and you too will close the deal!